According to Nando's, 'you people' is a phrase often used by South Africans when describing people who are different from them.

The brand says it’s a phrase that goes hand-in-hand with an unconscious bias. "It’s used in jest, as a slight, and even in outright confrontation – and many South Africans are likely to have used the phrase at one time or another," says the team at Nando's.

"A year ago, we reminded South Africans that we can fix our sh*t – and this ‘you peopling’ is something we can all fix," adds Doug Place, chief marketing officer at Nando’s.

"If you’re watching our ad and saying 'I’ve done that' [hopefully with a guilty smile], then we’ve been successful at starting a crucial conversation – hopefully, one that starts with ‘us people’," Place concludes.

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