Established in 1987, Epica is the only prize judged by journalists working for marketing and communications titles. The jury is comprised of more than 200 magazines and websites from across the globe.
Lisel Daniels, marketing manager from National Geographic Kids magazine, says, "FoxP2 has once again shown true creative flair and understanding of the National Geographic Kids brand by winning Gold for the 'Life Beyond the Logo' campaign at the Epica Awards."
"We congratulate the team for always coming up with ingenious concepts, earning them invaluable recognition in both the local and international advertising sectors," adds Daniels.
The aim of FoxP2's campaign was to remind the readers that before the glut of consumer goods and brands that dominate consumers’ lives, there was and still is nature – and National Geographic Kids magazine is a way for children to stay connected to nature.
Michael Lees Rolfe, creative director for FoxP2 Cape Town, says, "We’re very proud to have won Gold for South Africa with a brand that’s been in our FoxP2 stable for over a decade. I suspect the message of this campaign resonated with the judges as much as it did with readers."
"We’re in danger of losing that all important connection with nature, as we rush around caught up in the frenetic activity of modern day living, often placing importance on the wrong things," adds Rolfe.
For more information, visit www.foxp2.com. You can also follow FoxP2 on Twitter.