Effective from November, the campaign is set to roll out on commuter routes in four different provinces, namely the Western Cape, Eastern Cape, Free State and North West.
According to Primedia Outdoor, taxi branding is one of the most viewed channels for OOH advertising, with 73% of the South African population recall seeing taxi advertising in the past four weeks.
"The mobility of taxi branding allows advertisers to enjoy the dual benefit of exposure at large convergence areas, and substantial audience viewing while en route," says Lance Coertzen, Twizza’s representative.
"Ideally, this campaign will serve as responsive mobile billboards, which promise to catch the eyes of many commuters and pedestrians on the move," he adds.
The campaign is designed to call out to consumers, who stand a chance of winning their share of a million Rand when buying a Twizza carbonated soft drink. The campaign also aims to deliver a more personalised experience and allows consumers the opportunity to connect and engage with the brand more effectively.
For more information, visit www.primediaoutdoor.co.za. You can also follow Primedia Outdoor on Facebook or on Twitter.