"In searching for a new agency, Tsogo Sun made it clear that flexibility, proactiveness and technical skills would be their deciding factors. We’re therefore thrilled to have won this account because these are exactly the attributes that we pride ourselves on," says Flume MD, Jacques Du Bruyn.

Pitching alongside several other agencies, Flume says its pedigree – earned from years of experience working with other major travel and hospitality brands– was the deciding factor for Tsogo Sun.

"Winning this account means a lot to the agency. It proves to us that there are businesses who truly appreciate who we are, and not what we are. A lot of the time, pitching is a matter of ticking boxes on a piece of paper: how big the agency is, what skills the agency has, what other clients the agency has and so on," adds Du Bruyn.

"However, in this instance, Tsogo Sun looked beyond the mandatories and made the effort to get to know us – and that’s what lasting client-agency relationships are built on," he says.

Flume will aim to enable Tsogo Sun’s marketing managers to excel across paid social media platforms, delivering data-driven insights to maximise its return on investment on its social spend and increase brand visibility.

For more information, visit www.flume.co.za. You can also follow Flume Digital Marketing and PR on Facebook, Twitter or on Instagram.