To use the kiosk, all individuals have to do is connect their phone via Bluetooth or Wi-Fi, select the photos and print. 

"BOFT gives people an easy way of printing their favourite memories. A print of your special moments is something that remains timeless, whether you stick it on your fridge, in a memory book or give it to someone special," says Micaela Einhorn, managing director of Zahava Prints Pty Ltd and owner to exclusive rights to BOFT in South Africa.

"The kiosks also offer great opportunities for brands to engage with their audience, whether it’s through collaborations and activations, the digital advertising on the kiosks or at corporate events," adds Einhorn.

"The kiosks have ad integration and are able to show video ads and complex advertising mechanics. Campaigns to date include well-known brands like Kinder and Yves Rocher," Einhorn says.

The first two kiosks can be found at the V&A Waterfront. There is one located outside Woolworths on the ground floor, and another to the lifts on the first floor near Guess.

"V&A were so helpful in facilitating this launch. It has been a pleasure to work with them in finding the best possible locations for this offering," concludes Einhorn.

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