While the look may have changed, Selati says it wants to reassure customers, shoppers and consumers that it’s still the same locally-produced Selati sugar inside each pack.

The front of the new packaging continues to carry the red, rising sun motif, which symbolises the brand’s origins in Mpumalanga. Selati’s new look aims to tell the Selati story through a ‘real’ sprinkle of sugar – dotted with a variety of finger-drawn shapes designed to prompt feelings of joy and happiness.

The back of the new packaging also highlights Selati’s origins, with community partnerships amplifying its support for local growers and communities as well as the journey to the consumer.

Selati’s latest brand campaign will be supported by an integrated through-the-line marketing approach, including in-store point of sale and promotions, out of home displays, social media, PR and activations as well as a new TVC that is set to launch in 2019.

Consumers can look out for Selati's new look, now available in-store nationwide.

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