Conversation LAB added the school brand to its leading tertiary brands already in its stable, which includes Varsity College, Business School, Vega School of Branding and Design and Rosebank College.
Conversation LAB has been appointed to develop and implement a comprehensive search strategy for both organic and paid media across the full 20 campuses in South Africa. Central to the strategy will be the use of content marketing, which aims to engage both pupils and parents across the purchase funnel.
Adam O’Hara, divisional digital marketing manager, ADvTECH Schools, says, "We have worked with Conversation LAB across the group for some time now, primarily in the Tertiary Division, building a very strong and trusted partnership. It is great to now have them working with the school division and applying the same winning formula to help us continue to grow the Crawford brand."
Jonathan Oliff, head of performance at Conversation LAB, adds, "We have seen a lot of change in the education space during our time with the ADvTECH Group, and we anticipate this will continue unabated."
"Indeed, we feel there is significant disruption coming to the education category globally. We are excited to be partnering with Crawford, the premier schools brand in South Africa, to help them tackle this change."
Conversation LAB has already begun working on the account.
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