The agency emerged as the preferred candidate after a competitive pitch process, which took place in November 2018. The appointment sees them commence work across Nedbank’s sponsorship portfolio, which includes the Nedbank Cup and Nedbank Golf Challenge, among others, from Tuesday, 1 January.
M&C Saatchi Group chairperson, Jerry Mpufane, says, "Since the addition of Levergy to the M&C Saatchi group, the company has shown impressive growth – the addition of Nedbank to an already impressive client portfolio is the cherry on top of a phenomenal 2018 for the agency. I would like to congratulate Clint and his team and wish them the best of luck for 2019."
Nedbank follows on from a number of new business wins in the final quarter of 2018 for Levergy. In addition to existing clients Sasol, New Balance, SuperSport, BBC and The Jag Foundation (pro bono), 2019 will also see Levergy as the lead sponsorship agency for Energade.
The agency’s communications team was also appointed by the Mzansi Super League and Tennis South Africa to execute their PR and social media, and by WWE as their PR representatives in South Africa. The experiential division also executed two events for LaLiga in South Africa at the back end of 2018.
Levergy CEO, Clint Paterson, adds, "Levergy’s growth over the past year is something we are immensely proud of and is a testament to our team. We are delighted to welcome Nedbank to the Levergy family."
"They have one of the most impressive sponsorship portfolios on the African continent and, as such, we are humbled by the confidence they have shown in us in entrusting this portfolio to Levergy. We are hungry to work alongside them to take their properties to the next level," Paterson adds.
"I would also like to acknowledge our current clients; their trust in Levergy and continued support is a key factor in the industry-leading work we, as an agency, continue to produce," Paterson concludes.
For more information, visit www.levergy.co.za. You can also follow Levergy on Twitter or on Instagram.