Nik Steffny, chief commercial officer, e4, says that it is important for customers to recognise the business as a leader in digital journeys. "e4 has developed a very innovative range of digitally-focussed products and services," he says.
"It’s important that our brand reflects and communicates this ability. The tagline positions us as a knowledgeable leader within the digital sector and the partner of choice."
Steffny adds, "These subtle, but meaningful, brand changes do well to position e4 as a progressive company that consistently strives for not only differentiation but is seen as constantly evolving."
"As digital ecosystems evolve, so do we as a player in this sector. Who we are and where we are headed forms part of the services and solutions we provide. In our new tagline, we are offering to partner with customers to manage their future within a digitally inspired world. 'Your Future. Today' promises that we will help make this journey a successful one," he says.
"At the end of that day, what we strive for is to be customer focussed and to build a sustainable business that helps businesses navigate through this exciting digitalisation era," concludes Steffny.
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