It’s no secret that digital technology is changing everyday life – from the way we communicate to the way understand our news – and even order our food. But one question that should be on the lips of all marketers is: How have these advances transformed the advertising industry?

Quick recap: Digital marketing, unlike traditional advertising methods, uses social media and the Internet to allow brands to converse directly with thousands of potential consumers.

Let’s look at the five ways digital marketing has changed the advertising industry:

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