Distell produces, markets and distributes a portfolio of award-winning global brands within the cider, wine and spirits categories and is acknowledged as the second largest cider producer in the world.

WPP will be responsible for Distell’s tier one brands, including Savanna, Hunter’s, Hunter’s Edge, Amarula, Scottish Leader, Bain’s and Viceroy.

Delivered by Team Liquid – WPP’s agency solution for Distell – the portfolio will cover strategy, creative, digital, social, media, public relations, influencer and in-store.

Led by Paul Jackson, CEO of Team Liquid, the team will be based in Johannesburg and draw on expertise from across WPP’s global network as Distell aims to build its international consumer base.

Donovan Hegland, Distell global marketing director, says, "We have world-class, award-winning brands with ambitions to expand globally and are extremely excited to be partnering with WPP on this new journey."

"This was a rigorous process and the quality was of an incredibly high standard, but ultimately, we were unanimous in appointing WPP, which approached the brief with a great deal of creativity, expertise and passion," Hegland adds.

Jackson says, "I’m immensely proud of the WPP team here in Africa who have demonstrated that we’re the ideal partner for expanding Distell’s brands globally. Team Liquid is honoured to be selected as their communications agency, helping them to transform their business to meet the future needs of their consumers."

Mark Read, CEO of WPP, adds, "We are delighted to have been appointed as Distell’s lead creative partner in Africa and key international markets as the company looks to reshape its marketing strategy."

"Ideally placed to deliver on Distell’s global growth ambitions, WPP’s Team Liquid is an integrated, bespoke solution that brings together the very best talent from across our agencies, markets and disciplines," concludes Read.

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