In his new role, Wild will spearhead the pan-African agency’s quest to deliver award-winning and effective communication work for clients in line with growing demand for strategic communications services – especially by global multinational brands now present in Africa.

Ogilvy Africa chief executive officer Mathieu Plassard says, “We are delighted and honoured to welcome Brett Wild to Ogilvy Africa at a time when the agency is going through a period of renewed creative growth and integrated communications delivery for pan-African clients.”

Plassard says Ogilvy Africa had picked Wild as the new regional creative director because of his global creative work experience as well as his exposure to transformative communication.

“This is critical for us as we lead the market into offering more integrated communication campaigns to our clients,” adds Plassard.

Wild has over 30 years’ experience in the advertising industry and is described as having the right mix of insight, humour and 'gumption' that is only found in true leaders of the industry.

He has previously worked at Ogilvy & Mather in Johannesburg as an art and creative director. He has also worked at Hunt Lascaris, Saatchi & Saatchi South Africa, Saatchi & Saatchi Singapore, Hammersmith & Elephant Productions and Avatar (digital agency).

At Saatchi & Saatchi South Africa, he won numerous accolades and awards including Loeries and Cannes Golds. At Saatchi & Saatchi Singapore, he mentored agencies in Hong Kong, Malaysia, Thailand and Vietnam, and took the Singapore office to the top three in the network.

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