As the new South African brand manager of The Glenlivet Whiskey, Ramraj aims to bring in-depth insight to his new role, having joined the Pernod Ricard group officially in 2013 as an on-trade sales representative at the Durban-based head office.

"I regard it as a privilege to represent The Glenlivet’s finely crafted whisky range, with its rich heritage and unsurpassed quality. Dedication to excellence underlies our approach to creating whisky, and that has remained unchanged since our founder George Smith started the first licensed distillery in 1824," says Ramraj.

"The competitive landscape is really tough so, as a marketer, I am always on the lookout for unique, interesting and creative ways to market our premium brand," Ramraj adds.

"I’m on a mission to take The Glenlivet to the top in the local industry. It’s just a matter of time before it’s the number one single malt in South Africa," concludes Ramraj.

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