With the tagline ‘Great Taste, Great Fun’, Doctor Chocolate is launching into the local market with three unique product offerings: Doctor Chocolate Original 60g, a hazelnut spread in a unique syringe pack; Doctor Chocolate Magic 66g, a candy-coated praline; and Doctor Chocolate Chess 210g, milk and white chocolate chess pieces complete with a foldable chess board.
“Having been in the international market for over seven years – with a presence on three continents – we felt that the time was ripe to bring Doctor Chocolate to South Africa,” says Swiss Diversitas Group director, Nicolas Thoenen.
Thoenen previously headed up the leading Swiss premium chocolate brand and grew that by +330% from 2011 to 2016 in the country, making it the biggest selling imported chocolate brand at the time.
Doctor Chocolate is available in the South African market in major supermarkets including Checkers and Clicks. Locally, the brand will be partnered with Nontwenhle ‘Nonts’ Mchunu, the country’s first black chocolatier.
With the South African chocolate market worth over R5.5-billion, Doctor Chocolate aims to hit consumers’ sweet spot.
Thoenen adds, “It has become an increasingly competitive space, but we are excited. Nontwenhle and I bring some unique dynamics to the brand, from both a commercial point of view and as a chocolatier, respectively.”
“We believe Doctor Chocolate’s superior quality, fun approach and well-considered price point will resonate well with the South African market,” concludes Thoenen.
For more information, visit www.doctorchocolate.com
. You can also follow Doctor Chocolate on Facebook
or on Twitter