The team at media update uncovers four steps that’ll take your brand from tone-deaf to top-of-the-charts.

In a previous media update article, Matt Lieber, co-founder of Gimlet Media, says, “Audio makes people feel things, and that’s what makes it such a powerful medium for brands … With the explosion of podcasts, music streaming and smart speakers, an audio strategy is no longer a ‘nice-to-have’ for brands — it’s a necessity.”

*Pause* Before we go any further, what exactly is an audio identity? It’s a personalised jingle or signature tune that can be directly linked to your brand. Different brands will have different sounds based on the message and tone they embody.

For example, a bank may want to promote an identity of trust and legacy — this will call for more of a professional and timeless tune. This is opposed to an an advertising agency, which may want to express their creative and ambitious nature — this will be heard through a more upbeat and energetic track.

*Play* Now that we know what an audio identity is, let’s look at the four steps that show us how to produce one:

Do you think that a brand’s audio identity can be as impactful and memorable as their visual identity? Let us know in the comments section below.

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A successful brand is built on more than just an audio identity — it takes a team of great marketers as well! If you’re looking to improve your skills, then check out article, 10 things that exceptional marketers do.
*Image courtesy of Freepik