"We are very excited to be welcoming so many industry players and specialists under one roof. The event was sold out over a month ago, which shows us that people are really keen for robust conversation around stripping marketing down to the bottom line," says Dale Hefer, CEO of the IMC Academy.

"Nedbank will be streaming the conference live on our Facebook page, and we are encouraging young people at colleges and marketing teams across the country to host 'Watch Party’s' on the day," says Khensani Nobanda, group executive: Nedbank group marketing and corporate affairs.

To host a live 'Watch Party', visit the Nedbank Facebook page and click 'Interested' on the #NedbankIMC2019 event. A reminder to tune in on Thursday, 14 March and when the event is about to start on the day will then be sent. Wait for the broadcast to start, then click 'Share' and 'Start Watch Party' from within the feed.

This is the first time the IMC Conference has offered this kind of online accessibility.

"By hosting a 'Watch Party' on the day, you’ll have full access to the line-up of 20 industry experts sharing key insights right from your phone, PC or smart TV. You’ll also be able to interact with other live video viewers as you watch the content together in real time — and even stand a chance of winning a return flight with Kulula," adds Hefer.

Click here to set a reminder to watch the live stream.

For more information, visit www.imcconference.co.za. Alternatively, you can connect with them on Facebook or on Twitter.