First things first, what exactly is personalised marketing?
It’s an advertising strategy that requires both marketers and artificial intelligence (AI) to work together in order to create personalised ads for brands’ consumers. You might be wondering, what sparked the need for personalised marketing?
Every single day, consumers are bombarded by advertising. So much so that there are tools to reduce the amount of content they see (hello ad blockers).
This has left brands forced to come up with new ways to communicate with their consumers — without being intrusive. One solution is personalised marketing. It works because consumers live in a world where just about anything can be tailored to their specific preferences — and thanks to AI, advertising can be created to suit their tastes as well.Are you ready to dive into the world of personalised marketing? Press play now:
Would you rather see advertising that has been personalised to suit your preferences? Let us know in the comments section below.
*Image courtesy of Vecteezy
*David Kirkpatrick, ‘Time Inc.: 90% of consumers like custom content for brand engagement’, Marketing Dive. [online]. Available at: https://www.marketingdive.com/news/time-inc-90-of-consumers-like-custom-content-for-brand-engagement/446024/ (Accessed: 12 March 2019)