"It is a privilege to get the opportunity to fly the South African flag, and to join the efforts of positioning our country as a fantastic holiday destination for the people of the Americas. I believe that the past few years in advertising agency executive management have prepared me for this very important role," says Mpufane.

"I am eternally grateful for an experience filled with great success at M&C Saatchi Abel, an agency that is led by some of the best talents in our country, who work on some of the most sought-after client brands," he adds. 

At the M&C Saatchi Group, Mpufane leaves behind the group’s chief creative officer, Neo Mashigo, and is supported by senior partners like Makosha Maja-Rasethaba, head of strategy and Adam Weber, executive creative director.

According to the group, its national partner model also means that co-founders and senior executives work weekly across the Cape Town and Johannesburg agencies to ensure sustained growth and the continual creation of compelling advertising and marketing solutions. These solutions are underpinned by the agency’s founding principle of 'Brutal Simplicity of Thought'.

"Jerry has made an enormous contribution to growing our group in Johannesburg over the past five years. He has seen in the arrival of many wonderful partner businesses, amazing clients and has attracted lots of incredible talent. He leaves our company stronger and broader and I want to thank him for his enormous contribution," concludes Mike Abel, co-founder and chief executive of the M&C Saatchi Group (Africa).

For more information, visit www.mcsaatchiabel.co.za. You can also follow the M&C Saatchi Group on Facebook or on Twitter.