The independent agency has been hired with a remit including global brand positioning, integrated communications strategy and creative.

Amfi Craft hasn't invested in marketing until now and previously relied on word-of-mouth marketing and referrals.

"We’re only one of seven organisations worldwide who ‘do what we do’," says Amfi Craft director, Vaughn Finkelstein.

"In our 20-plus years, we have used informal marketing to grow, but now is the time to invest in our brand and establish our global footprint even further. The Boomtown creative track record and expansive geographic reach will be key to our success as we create a globally relevant brand," adds Finkelstein.         

"Amfi Craft is a proudly Eastern Cape business that’s competing in a global market. It’s an honour, and a tremendous privilege, to partner with a team that has the vision and ambition to enter and compete in exciting markets and [who] understands the power of a brand to do just that," concludes Andrew MacKenzie, Boomtown managing director

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