The CMO Council Outlook + Intention Audit gathered insights early in the year from more than 100 Advisory Board Members across seven regions, including North America, Europe, APAC, MENA, India, sub-Saharan Africa and Latin America.
The global knowledge transfer and peer mentoring group includes 15 000 chief marketers in 110 countries controlling nearly a trillion Dollars in annual, aggregated marketing spend.
Key insights and input from strategic conversations with 100 marketing leaders reveal serious commitments to:
- upgrading digital and go-to-market capabilities — improving proficiency, process and technology to gain both revenue and customer relationship growth
- overcoming obstacles to marketing technology deployment — expediting digital transformation by addressing internal skills, competencies and change readiness, as well as data cleanliness and quality
- finding smarter ways to more effectively align and collaborate across C-suite by delivering richer, deeper customer insight and market intelligence
- developing marketing team acumen and know to overcome digital deficiencies and improve talent performance
More detailed findings are represented in a research infographic found below:
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