The CMO Council Outlook + Intention Audit gathered insights early in the year from more than 100 Advisory Board Members across seven regions, including North America, Europe, APAC, MENA, India, sub-Saharan Africa and Latin America.

The global knowledge transfer and peer mentoring group includes 15 000 chief marketers in 110 countries controlling nearly a trillion Dollars in annual, aggregated marketing spend.

Key insights and input from strategic conversations with 100 marketing leaders reveal serious commitments to:
  • upgrading digital and go-to-market capabilities — improving proficiency, process and technology to gain both revenue and customer relationship growth
  • overcoming obstacles to marketing technology deployment — expediting digital transformation by addressing internal skills, competencies and change readiness, as well as data cleanliness and quality
  • finding smarter ways to more effectively align and collaborate across C-suite by delivering richer, deeper customer insight and market intelligence
  • developing marketing team acumen and know to overcome digital deficiencies and improve talent performance
More detailed findings are represented in a research infographic found below: 

For more information, visit You can also follow the CMO Council on Twitter.