The videos aim to deliver a simple yet humorous and emotional story about complex solution for business, and thus to increase brand awareness and reach potential customers.

The campaign has been specifically designed to support the company’s flagship product in the corporate segment — Kaspersky Endpoint Security for Business.

"With this campaign, we demonstrated that marketing videos created to support complex corporate products should not necessarily be boring. Our creative campaign appeals to everyday people who work in ordinary office spaces, drink coffee and celebrate colleagues’ birthdays — yet reminds them of the critical need for corporate security for a ‘safe’ working environment," says Peter Aleshkin, head of consumer marketing in the Middle East, Turkey and Africa at Kaspersky Lab.

"We wanted to develop a campaign that would fully promote the idea that there is nothing else to hack when the business is protected by Kaspersky Lab. We believe that we have succeeded in that and have created unique and remarkable videos, which are engaging and funny," Aleshkin adds.

Sergey Bisenbaev, creative group head at SLAVA agency, says, "We are pleased with this opportunity to collaborate with Kaspersky Lab, which has allowed us to deploy a concept illustrating the creative potential of our advertising network. Large technological companies do not often create communication without boring numbers and statistics."

"The Kaspersky Lab team from the very start was keen to create something that would really surprise and involve people and provoke their emotions. That’s why it was especially interesting for us at SLAVA to work on the project," adds Bisenbaev.

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