"Our ultimate intention is to dominate and break through the advertising clutter in Lusaka’s inner city, achieving top-of-mind brand awareness in the biggest way possible. We always strive for innovation across all media platforms including OOH," says Shem Oluchiri, media manager of Coca Cola ECAF.
"This is one of the biggest innovative executions in Zambia, providing an opportunity to target one of the busiest nodes in the city. Collaborating with Primedia Outdoor goes to show our confidence in their capability to deliver exciting and impactful billboard campaigns," Oluchiri adds.
Located on Kafue Road, the structure is made up of steel and is welded directly onto a structural upright of Primedia Outdoor’s billboard.
Tamara van Eeckhoven, COO of Primedia Outdoor, says, "We take pride in delivering memorable campaigns that come with rich brand experience and appealing creative execution for our clients. The dominance offered by this structure entrenches brand presence and momentously provides greater visual stand-out, particularly in a competitive market like Lusaka."
For more information, visit www.primediaoutdoor.co.za. You can also follow Primedia Outdoor on Facebook or on Twitter.