The Cell C Sharks has announced Thirsti Water as its official hydration partner for 2019.
Sharks COO, Eduard Coetzee, says, "We really like this young, disruptive KZN brand which, against all odds, entered an already saturated hydration market in 2016 (or so we thought) and immediately took market share from global market leaders."
"This was a ‘listen to your gut risk, believe in yourself and never say die' attitude. These are core strengths that embody both brands," adds Rob Hoatson, founder and director of KwaZulu-Natal-based Thirsti Water.
Hoatson says, "The Sharks [team] pursue excellence in all that they do. We could not have chosen a more authentic brand for Thirsti, or a more valuable partner for the release of our Isotonic range."
"Both brands share core values and a pioneering spirit with the community, allowing them to be at the forefront of our endeavors. Partnering with like-minded brands, such as Thirsti, allow us to push the boundaries even further. We are confident that this partnership, based on excellence, innovation and common core values, will grow and deliver rewards for both parties," says Coetzee.
In honour of their shared values, the Sharks and Thirsti have also made a joint commitment to support 'safe-water' for marginalised communities. Together, they have identified the Hambanathi Evangelical Community Charity as the beneficiary of their first project. The Hambanathi Evangelical Trust is based in Hluhluwe and works with orphaned and vulnerable children.
For more information, contact [email protected].