"There is no other country in international cricket that is represented by such a colourful collective of people from different walks of life. This alone is an arsenal that uniquely gives us the edge over opponents in the game and inspired the story behind the campaign," says Kugandrie Govender, CSA chief commercial officer.
The campaign launch video is narrated by Proteas captain Faf du Plessis. It aims to tell the story of a country united by its love for cricket and the camaraderie of a team whose purpose is to work on its shortcomings while embracing its strengths.
"In launching this drive, our aim is to rehash the message that '#
ItsMoreThanCricket'," adds Govender.
"It is a personal commitment by the captain and team to remain passionate about rewriting South Africa’s story in Cricket’s history book and uniting a beautiful country," concludes Govender.
The campaign will go live on various TV channels and social media platforms from Thursday, 9 May.
Fans can put themselves in line to stand a chance to win one of two all-expenses-paid trips to watch the Proteas in England. The prize includes return flights to London, accommodation, tickets to South Africa versus Australia match at Old Trafford, spending money, gear and more.
To take advantage of this opportunity, sign up or upgrade to a gold member of the Official Proteas Supporters Club (OPSC).
Log on to www.opsc.co.za
for more information and to enter. The competition closes on Sunday, 19 May.
The Proteas team will play at the global showpiece in the opening match against their hosts in England on Thursday, 30 May at 11:30 (SAST).
Standard Bank Proteas ICC Men’s World Cup squad include:
- Faf du Plessis (Multiply Titans, captain)
- Hashim Amla (World Sports Betting Cape Cobras)
- Quinton de Kock (Multiply Titans)
- JP Duminy (World Sports Betting Cape Cobras)
- Imran Tahir (Hollywoodbets Dolphins)
- Aiden Markram (Multiply Titans)
- David Miller (Hollywoodbets Dolphins)
- Lungi Ngidi (Multiply Titans)
- Anrich Nortje (Warriors)
- Andile Phehlukwayo (Hollywoodbets Dolphins)
- Dwaine Pretorius (bizhub Highveld Lions)
- Kagiso Rabada (bizhub Highveld Lions)
- Tabraiz Shamsi (Multiply Titans)
- Dale Steyn (Multiply Titans)
- Rassie van der Dussen (bizhub Highveld Lions)
For more information, visit www.cricketsa.co.za
. You can also follow Cricket SA on Facebook
or join the conversation on Twitter
by using the hashtags #ItsMoreThanCricket