With an addressable audience of 50 million travellers globally, the Travelstart Media Hub aims to deliver better advertising value by capitalising on years of content and community development in the travel market.
“After 20 years of investing in trusted digital travel content and audience development, it’s a natural progression for us to extend our services in the media vertical,” says Jerome Touze, managing director of Travelstart.
The Travelstart Media Hub avails advertisers with a robust campaign activation service, including the design of creative content, video production and access to a suite of resources to initiate connections with pre-defined audience segments. Advertisers will benefit from Travelstart’s influencer network, lead generation campaigns, native advertising, customisable microsites, market research tools, social media and pre-negotiated TV and radio media plans, among other branded-content solutions.
The Travelstart Media Hub is flexible so that advertisers can shape advertising content for targeted audiences, such as targeting by country, age, gender, and device type.
For more information, visit www.travelstart.co.za
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