"Voting during elections is a democratic right that all South Africans enjoy, but most importantly, it’s a responsibility for all in order to actively determine the future and governance of our country," says Jacques Cronje, Wimpy marketing executive.
"The free cups of coffee that we will be given to voters on Wednesday, 8 May are a token of appreciation to South Africans that are participating in the country’s democracy. Voting isn’t something that ought to be taken lightly, considering the history of our country — hence, we encourage everyone to make their voices heard these #SAElections2019," adds Cronje.
This is the second time that Wimpy is rolling out the '#CupsForVotes' campaign. The first one took place in 2014 and it was well received as thousands of South Africans flocked the restaurants after voting.
"The response to the campaign isn’t just about the free coffee. It’s a testament to just how seriously South Africans take their democracy and the elections — and Wimpy is very proud to be a staunch member of the South African family," concludes Cronje.
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