Once again, Newsclip has proven to be at the forefront of technical advances by offering the best possible service to its clients.

Having previously implemented home-developed artificial intelligence (AI), machine learning and natural language processing (NLP) systems, the company is once again working to improve its technology. The company’s focus has now shifted to future-proofing its infrastructure.
If this all sounds like Greek to you, check out these 10 AI terms that every marketer should know.

Why is Newsclip going this route?

Why would a brand tracking specialist like Newsclip undertake a project like this? Well, for three reasons, actually:

  1. Availability: Newsclip will be able to meet the demands of clients at a faster pace, wherever in the world they are.
  2. Scalability: As Newsclip’s business needs grow, the infrastructure will scale accordingly.
  3. Agility: Newsclip will be able to react to market changes exceptionally quickly.

This change in the Newsclip infrastructure is a game-changer for the brand tracking industry in South Africa. Newsclip’s new cloud-based operations will be fully in line with Amazon S3 architecture, meaning that it will be available to be deployed from online servers anywhere in the world.

Every business is steadily put under pressure to create new and innovative systems that will keep their customers engaged while at the same time having to provide efficient and reliable services that are able to handle business demands. While organisations are being pulled in these two directions, cloud computing allows companies to minimise the complexities involved in running their own infrastructure.

Thanks to Newsclip’s new infrastructure plans, its clients can expect quicker and better technology, while still getting the same quality service they are used to receiving. Thanks to this new, agile system plan, the company will be even more adept at reacting to the changing market needs.

What technology will Newsclip be implementing?

Newsclip’s new technological advances will see the company future-proof itself by making all its applications Amazon S3 compliant. (If that sounds like a confusing mouthful, all you really need to know is that it is the same technology that tech giants like Google and Amazon are built on).

By implementing these changes, Newsclip will be able to automate time-consuming tasks like code-testing, operational tasks, infrastructure and application deployments.

To get there, Newsclip will be restructuring its infracture by using containers, Docker and Kubernetes, amongst other advanced types of technology.


These involve two elements: a container image and a container. The image is a piece of software that includes everything you need to run it (for the techiesthink run time environment specifications). The container itself is a active instance of the image. Both need to be deployed together to allow the applications to run (regardless of their environment).


Basically, Docker is a platform that offers developers a set of tools to help them build, ship and run their applications containers.


Kubernetes, also known as K8s, is an open source (AKA free) project that offers tools to manage a large number of containers.

If you’re still not 100% sure how Kubernetes works, check out this video:

Do you think more businesses should be future-proofing themselves like Newsclip? Share your thoughts with us in the comments section below.

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Before containers, Docker and Kubernetes, Newsclip was focussed on developing AI-powered solutions for its clients. Read on to find out more about Why Newsclip turned to AI for brand tracking.