"Direct marketing remains the most cost-effective — and effective — way of reaching consumers, and a successful campaign builds a connection between brand and consumer like no other form of marketing does," says David Dickens, CEO, Direct Marketing Association of South Africa (DMASA).

"The Assegai Awards programme is how the industry takes stock of who is achieving greatness, and the glitzy awards ceremony is where the top creative teams come to receive their accolades. It’s also the party of the year," Dickens adds.

Entries can be made online via a four-step process. Campaigns need to have run between January 2018 and August 2019.

The deadline for entries is at midnight on Friday, 23 August, with judging set to take place on Thursday, 19 September and Friday, 27 September. DMASA members pay lower entry fees.

For more information, visit www.assegaiawards.co.za. You can also follow the Assegai Awards on Facebook or on Twitter.