The agency's European partner, Joe Public Amsterdam, also won Agency of the Year on the same night for Dutch award show The SAN. The South African team took home the Pencils in a variety of categories, from casting, direction and sound, for its client Chicken Licken® — Sbu 2.0.

"Being awarded in London is truly something that the entire Joe Public United agency could not be prouder of. Not only is it critical but also a massive achievement on all levels as this firmly places the agency as a global player," says Pepe Maris, group chief creative officer, Joe Public United.

"We want to congratulate and thank our partners, as well as every single one of our people, as it takes a village to raise an idea," Maris adds.

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