The agency added the brands to its education stable, namely CrawfordSchools, the IIE’s Varsity College, The Business School, Vega School of Branding and Design and Rosebank College.
Conversation LAB has been appointed to develop and implement a comprehensive search strategy for both organic and paid media across all their campuses in South Africa.
Adam O’Hara, divisional digital marketing manager, ADvTECH Schools, says, "We have been very impressed with what Conversation LAB has achieved for the group in the tertiary and schools divisions, so it was an easy decision to award them with more of our group portfolio. The [agency's] agility, breadth of expertise and passion for education sets it apart."
Jonathan Oliff, head of performance at Conversation LAB, adds,"The education space, and how it is transforming at pace, is fascinating. We are loving being on this journey with the ADvTECH Group and proud to be trusted with two more schools brands as we continually look to innovate and adapt."
Conversation LAB has already begun working on these accounts.
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