Following a successful campaign that aimed to put consumers at the center of its communication, Captain Morgan saluted the winning Captains through a launch that saw media and influencers meet the faces behind the names — Captain Spicy, Captain Cool, Captain Jol, Captain Bru, Captain Old School and Captain Bae, to name a few.
Some of the faces who made an appearance at the event include Top Billing presenter Harmony Katulondi, rap artist K2 Mabusela, lifestyle influencer Twiggy Moli and influencer Kgosi Modisane.
"We’re so excited to have given the Billboard Fame captains, true custodians of the brand, a shot at 'fame'. This was a truly consumer-facing campaign and are overwhelmed by the level of attention that the campaign has received over the past few months. We truly pride ourselves in our consumers and the support that they’ve given us over the years," says Sibusiso Simelane, Captain Morgan brand manager.
The winners walked away with prizes, including the limited-edition, personalised Captain Morgan pack with their name on it, a professional photo shoot, a meet and greet with the original Captain Morgan and custom billboards of their crews.
For more information, visit www.www.captainmorgan.com. You can also follow Captain Morgan on Facebook.