So if you want visitors to register on a website, subscribe to your email list for the email marketing campaigns you are sending out or place an order, then your landing page should be perfect. Landing pages are also your best friend when it comes to increasing SEO traffic.
And although a landing page is a page where you can go crazy creative and unique, there are some golden rules that will definitely help you stand out from the crowd and that will help you see results in no time. Here are six tips that will ensure your landing page is set up for success:
1. Have a simple layout
A great landing page consists of:
- A strong headline
- Explanatory copy (optional, depending on the case)
- A powerful call-to-action
- Supporting visuals
Minimalist design is the best method to draw attention to all the places it should (which is mostly the CTA button), and the visuals you use are there to support the content and minimise the distractions for visitors.
When creating a landing page, you should keep in mind one important factor: time is precious for every visitor. And the longer they search and scroll down to find what they’re looking for, the more likely they are to leave.
So keep it simple and give your visitors all the information needed on one page. Trust me, it works.
2. Keep it mobile friendly
According to Statista research
, in November 2018, mobile devices accounted for 48.2% of website traffic worldwide.
So it only makes sense that, no matter the business you’re in or the goal of your landing page, you should always go for mobile-friendly designs.
Landing pages for desktops should never be the same as for mobile devices since users interact with sites differently on every device.
So make sure you create short headlines, include clickable phone numbers and don’t forget to include the CTA on the first page.
As I said before, scrolling down is no one’s cup of tea when it comes to landing pages. Finally, remember that every minute counts. So you want your landing page to load quickly. Very quickly.
3. Include images
The right landing page image can seriously enhance readers’ experience on the page. Or distract them.
So when choosing a picture, you must pay extra attention because you want to make sure that it matches your identity, conveys a message and complements your layout.
Depending on the page and style you want to create, you can either choose a product image or an image with human faces. Make sure to use high quality and relevant pictures that match your brand’s consistent style.
As a rule of thumb, your images should serve as an emotional background that makes the copy and button stand out. Pro tip
: Use ALT text in your images to enhance the user experience.
4. Use power words
In order to make a persuasive landing page, you must choose your words wisely.
To grab your prospects’ attention, it's always a good idea to implement your copy with a few power words that are unique, descriptive, surprising and action-driven.
Some of the most popular ones are:
A few online sources for quality images are iStock, Shutterstock and Pixabay.
5. Add video
It might seem like a lot of work, but it’s definitely worth it. Because, according to Crazyegg
, 60% of people prefer watching videos to reading text. So implementing videos in your landing page strategy is a must today.
Videos are great because they keep your visitors on your landing page longer; they also increase trust, make your page more memorable and are easiest to understand.
Your video should focus on the benefits (not just the product) while offering relevant content with attractive visuals. Remember to keep it short, making it anywhere from 30 seconds to two minutes.
6. Do a test
Even if you blindly follow the rules of a high converting landing page
, customers and marketing will never stop evolving. And the only thing you can do about it is to never stop A/B testing your landing pages.
A few major elements you should check are:
- Copy Length
Just remember: when A/B testing your landing pages, make sure you only change one element at a time.
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