Full-service marketing agency Stratitude has been appointed by Constantia Insurance. Statitude will be responsible for the brand and communications requirements for EthiQal — the insurance company's medical professional indemnity division.
"The South African healthcare industry has unique and difficult challenges. [Therefore], we were looking for an agency that not only understood these nuances but one that could also use this insight to effectively communicate our vision and value proposition to individual doctors, as well as healthcare market stakeholders," says Volker von Widdern, CEO of Constantia Insurance.
"Stratitude’s response was to deliver a clear strategy for our brand that just made sense. Right from the start, it felt like a great fit, so we’re excited to see what the future holds for our new partnership and for the EthiQal brand," adds von Widdern.
Together with the development of a brand and communication strategy, Stratitude will also be responsible for creating EthiQal’s new corporate identity, website and the implementation of an omnichannel campaign that includes PR, social media, advertising and digital marketing.
"EthiQal is a homegrown brand with a passionate team who genuinely want to protect our doctors and make a positive contribution to the healthcare industry. We are entrenching ourselves with the business and are focussed on providing marketing support to drive the business objectives," concludes Sylvia Schutte, MD of Stratitude.
For more information, visit www.stratitude.co.za. You can also follow Stratitude on Facebook or on Twitter.