The company manufactures a range of branded and private label food products, such as Nola, Yum Yum and Rainbow Chicken, which is distributed through its own route-to-market supply chain specialist, Vector.

Conversation LAB has been one of RCL FOODS’ partners in publishing interim and annual results. Further to this, Conversation LAB has complemented this with other services, including account management of RCL FOODS’ Corporate website, an online brand reputation audit project and supporting the group with other technology services.

Tarryn Hughes, group corporate brand and communication manager, RCL FOODS, says, "We are pleased to work with Conversation LAB after watching [the agency] grow over the past few years. [The team] has impressed us with their willingness to take on new projects and their creative problem-solving capabilities which they adapted to our business."

Jon Oliff, founder and head of performance at Conversation LAB, adds, "We have had RCL FOODS on our target list since we first opened our doors six years ago, and who wouldn't? So to finally get to work with [the team] is really humbling and reminds us of how far we have come in that time. We are looking forward to increasing our relationship with the team and the business."

Oliff adds, "Work with the brand has already commenced, and we are excited to be able to collaborate with RCL FOODS on its digital journey going forward." 

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