Oovvuu sources video content from premier international publishers, distributing it to South African consumers through trusted local publishers. Displayed within the body of news and entertainment articles, Oovvuu collated videos will be thematically linked to each article’s respective subject matter.
Although suggested videos will be sourced via machine learning and artificial intelligence, editorial approval is still required to guarantee quality to both advertisers and readers at all times.
To streamline booking processes for Oovvuu clients, a centralised platform called Connect has been built. Through Connect, agencies can purchase from all publishers at once.
This multi-publisher partnership with Oovvuu means that agencies can now offer clients exposure on credible, brand-safe websites outside of the Facebook and YouTube environments.
According to Oovvuu, unlike Facebook and YouTube, pre-roll ads on Oovvuu content cannot be skipped, leading to longer engagement times and an increased opportunity for meaningful brand engagement.
Oovvuu CEO, Ricky Sutton, says, "When we originally met with South African media agencies, there were three primary requirements — brand safety, engagement and cost-effective scalability."
"Agencies want the ability to buy volume with one click, therefore Connect was created, allowing agencies to buy from all publishers at one time. We’ve simply given agencies what they’ve been asking for," Sutton adds.
For more information, contact [email protected]