Surrounded by over 100 stores and restaurants, the landscape LED video wall offers a communication platform, allowing creative executions to boost campaign messages to the shoppers in the mall.

Located in the Shoprite concourse of the mall, the video wall has the opportunity to reach approximately 670 000 shoppers on a monthly basis.

"Digital out-of-home is a powerful medium in the mall environment as price and product can be communicated daily to the shoppers and can also deliver on furthering consumer engagement with brands by utilising dynamic capabilities," says Tamara van Eeckhoven, chief operating officer at Primedia Outdoor: Rest-of-Africa.

"It’s an exciting space, and we look forward to helping brands in establishing a stronger presence in a mall environment," adds van Eeckhoven

"We are delighted about the launch of our new eye-catching LED video wall. The screen is strategically placed in a prime location, targeting shoppers in the main concourse of the mall," she says.

The rollout of the video wall aims to further advance Primedia Outdoor’s digital out-of-home portfolio across nine key markets in the rest of Africa and South Africa, offering coverage in high-demand areas and locations across roadside, mall and rank environments.

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