In 2018, the consultancy acquired Essentiale®, and after servicing the brand in digital marketing consulting for just over a year, the scope of work has now been expanded due to the success of the relationship to date.

Along with retaining the original portfolio, Hoorah will now extend to brand strategy development, creative design (video production, campaign key visuals, digital banners, 3D animation, social media creative, point of sale materials, in-store materials, health care practitioner materials, internal training materials), website management, social media community management as well as a complete e-commerce strategy development.

"As digital penetration and Internet users grow in Africa, it has become important for our business to build partnerships with teams that can help us bring our brands to life where it matters most for our target audience," says Mimi Thabethe, Africa digital marketing manager at Sanofi CHC: Africa.

"Our partnership with Hoorah brings to life a more focused approach to digital execution, rooted deeply in insights that’ll catapult our business to being the most consumer-centric healthcare organization," Thabethe adds.

"At Hoorah Digital, we believe in the marriage of data, creativity and media tech," concludes Shaune Jordaan, founder and CEO of Hoorah. "We are looking forward to helping Sanofi SA reach new heights."

For more information, visit You can also follow Hoorah Digital on Facebook, Twitter or on Instagram.