HelloFCB+ recently launched an omnichannel campaign for Capfin, titled 'Wherever you find yourself, you can find us'. The campaign is aimed at an aspiring and professional audience and includes television commercials; print, press and radio ads; an array of digital and social executions; and digital out-of-home.

"We are delighted with the outputs from HelloFCB+, given the tight deadlines the agency had to meet," says Capfin brand campaign manager Louise White. "And, even more importantly, that business results have exceeded all expectations. We look forward to working on our next campaign with the HelloFCB+ team."

"By first creating a detailed map of the complete decision-making journey, we are able to strategically connect the right message with our audience at the right place and time," says Mike Barnwell, chief creative officer at HelloFCB+.

Executive business director Lesley-Anne van der Nest adds, "In these tough economic times, it’s never been more important to ensure that efficiency and effectiveness work hand in hand — and our approach is really making sure that they do."

For more information, visit www.fcb.co.za. You can also follow FCB Africa on Facebook or on Twitter.