Why the new name?
The company is going global. It already has an office in Canada and intends to launch into new markets. The international expansion means it needed to change its name to avoid brand confusion with Hetzner Online, a separate company to Hetzner South Africa.
What has changed?
The only thing that has changed is the new name and logo. Its company values, the founder and CEO and the leadership team remain the same. They are now xneelo’s values and leadership team. The company's operational strategy also remains unchanged.
Staying true to customers
The name xneelo (pronounced ex-nee-lo) was inspired by a Latin phrase that translates to the ability to 'create something out of nothing'.
With this name change, xneelo aims to create a space for its team to grow into new territories and connect with businesses around the world.
"As a company, we are committed to putting our customers first," says Athena Turner, xneelo’s brand manager, who has been with the company for 15 years. "We truly believe that, by expanding internationally, we can take our customers along on this exciting growth journey, supporting them as they grow their businesses."
"xneelo is the same team our customers have trusted for 20 years," Turner concludes. "We’re just spreading our wings and going global."
For more information, visit www.xneelo.co.za. You can also follow xneelo on Twitter.