According to Red & Yellow, at least 10% of all its full-time students don’t have to pay for their fees, with their education funded entirely through bursaries. The company reported that 15% of its students were supported by bursaries this year.
The full-time programmes available include a three-year BA degree in visual communication, and three one-year advanced diplomas: marketing and advertising communications, user-centered design and copywriting. Additionally, they offer two one-year certificate programmes: creating digital content and graphic design.
Bursary sponsorships are also available to corporates looking to invest in young South Africans.
Bursaries are also valuable for B-BBEE. According to Red & Yellow, a total of four points has been set aside solely for bursaries for black students at Higher Education Institutions. This is under current proposed new Skills Development targets in the B-BBEE Codes.
In addition to investing in someone’s education, corporates can benefit from a number of bursary brand partnerships for companies who sponsor two or more bursaries. In recognition of this contribution, Red & Yellow has reciprocated with a range of perks, including:
- first choice on available bursary candidates
- first pick on graduates for internships
- staff discounts on Red & Yellow online courses
- participation in Red & Yellow student Brand Challenges
- on-campus speaking, student engagement and branding opportunities
Red & Yellow’s bursary offering is available only to South African citizens and allows a broad range of students to apply regardless of their background or circumstances.
"We have an opportunity, as a private tertiary institution, to really make a difference in the education of our country, just as we’ve done since we were established in 1994," says Jeandri Robertson, head of education.
"We’re in a fortunate position to connect businesses and school-leavers in a way [that] benefits both. What we do is about more than just what happens in the classroom, and this is our way of showing that," she adds.
"Our students come from all walks of life — different backgrounds, different languages, different goals — and we’re better off as a business school because of that," says Wesley Fredericks, MD of Red & Yellow.
"We’re here to teach the greats of the future, and those greats are our students. We’ve been teaching business leaders to think creatively since 1994, and we don’t intend to stop," Fredericks adds.
To request a bursary application form, or to sponsor a bursary student, email [email protected]
For more information, visit www.redandyellow.co.za
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