Under Khumalo’s stewardship, the agency rebranded and repositioned itself into a ‘modern marketing outfit’ called Collective ID, which went on to produce campaigns for clients like Standard Bank. The agency also achieved 51% black ownership during her tenure.

According to CID, Khumalo is highly respected by peers and clients alike for her experience and passion for brand building.

"Brenda was an asset to Collective ID, so we are sad to see her go. As the management team of Collective ID, we wish her well in her future endeavours," says Dave Livie, non-executive director on the board of Collective ID.

"It was not an easy decision to make. However, I leave CID with a wealth of knowledge, achievements and lots of good memories," says Khumalo.

"I thank the CID family; my courageous business partner, Sharon Bergmann; and our clients, who trusted me with their business. I hope our paths will cross again in the near future," Khumalo concludes.

For more information, visit www.collectiveid.co.za. You can also follow CID on Facebook, Twitter or on Instagram.