OLE!CONNECT is a media and marketing agency with a mandate that aims to implement actionable data to create customer connections that drive business.
It was recently appointed as the exclusive digital agency to the FADT group and won a competitive global pitch to develop the company's new website. The agency is responsible for the front- and back-end conceptualisation, development, design and creative for the website that will incorporate FADT's nine different brand offerings.
Additionally, OLE!CONNECT will also be responsible for strategic digital marketing. This will include the implementation of digital campaigns, social media management, creative design as well as performance marketing, customer lead conversion and customer retention.
The agency's integrated approach, technology and data-driven capabilities aim to enable lead generation that translates into conversion, a higher degree of customer satisfaction, increased engagement and better opportunities for the brand.
The all-women team that led the pitch campaign came with a different approach based on a clear understanding of FADT's business needs. The pitch strived to reflect the next generation marketing and media solution for marketers and brands, as provided by OLE!CONNECT.
The agency's marketing division was founded by a woman and includes the roles business unit director and head of development; the board is headed by executive chairman, Deseré Orrill.
Another series of account wins for OLE!CONNECT sees the marketing division expanding its work within the First Rand Group. Having worked with Ashburton Investments over the past two years, the agency has recently also been appointed by Rand Merchant Bank and Wesbank as a digital service provider for specific campaigns.
OLE!CONNECT has worked with RMB on a social responsibility initiative aimed at supporting literacy for children and developed the full CI, website, and user journey for this on-going initiative.
Wesbank has appointed OLE!CONNECT for a series of digital campaigns, as well as for its website development — this despite having internal digital resources at their disposal.
The unique skills and technology tools of OLE!CONNECT were put through a process that was created with the intent to facilitate their appointment as one of Wesbank's only external agencies.
The agency is assisting Wesbank in lead generation through customised landing pages and targeted content, which contribute directly to lead generation and increased customer conversion.
"The transition [was] from a loose collaboration of four group-owned companies within the digital media and marketing arena, to an integrated digital media and marketing solutions provider operating under a single brand," says Maria Wilson, newly appointed business unit director for marketing solutions.
"OLE!CONNECT combines all the skills that brands and publishers need to succeed in the interactive world of digital media and marketing today, including the much sought-after trinity of content, data and technology," Wilson adds.
For more information, visit www.oleconnect.com
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