She previously co-owned MDOT, a through-the-line advertising and design agency, where she served as its marketing and strategy director.

With over 17 years of experience in both traditional and non-traditional marketing, strategy development, branding and communications, Ntulini has a track record of developing integrated marketing communication strategies that deliver business results.

She has worked for large corporations and JSE-listed companies in insurance, ICT, banking and retail sectors, including stints with Hollard (GM for marketing), Discovery Health (head of marketing) and various senior marketing roles at First National Bank, Liberty, Old Mutual and Altech Autopage.

Over the years, Ntulini has developed excellent market insights. She brings with her expertise in:
  • retail advertising
  • consumer behaviour
  • public relations
  • product development and management
  • retail planning
  • account management, and
  • new business development.
"I am excited to enter this new chapter in my career. I aim to continue to drive creative excellence for the agency by developing the agency model to remain relevant with the changing needs of marketers. [I also aim to] enhance the full value-chain we deliver across all key touch points — internally and externally — to help create long-term value for our staff, clients and partners," says Ntulini.

"I believe in developing people, and building high-performance teams, through mentorship," adds Ntulini. "I thrive on challenges and don’t buy into the concept of 'it's impossible' — anything is possible if you’re up to a challenge and ready to roll up your sleeves," she says.

Dave Livie, non-executive director on the board of Collective ID, concludes, "We are thrilled to have Zanele on board. With her at the helm, we are confident that we will maintain our creative excellence and main market expertise in digital and traditional media. Her passion and vision are what makes her stand head and shoulders above the rest."   

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