The role encompasses anthropology (research), strategy and creativity. The makings of the role has been in the works for 18 months.
"The role [is] perfectly suited to someone of Humphrey's calibre," says Warren Moss, CEO of Demographica.
"We're very clear about what we're doing at Demographica. Our intention is to build the greatest B2B marketing agency in the world. In order for this to happen, we need to have the right clients who want to do [the] right type of work as well as [have] the right infrastructure," says Moss.
"To ensure this happens, we need the right leadership to drive Demographica's product, [which encompasses] our anthropology, true B2B strategy, creative and marketing tech — and how this all works together to deliver solid results for clients," Moss adds.
"It took us two years to find the best person for this big and vital role, and we believe that we have found that person in Julie. Julie brings a unique mix of B2B marketing understanding and knowledge of the B2B customer. [Additionally, she brings] leadership training experience, fused with strong B2B tech capabilities. We're really excited about what Julie is going to bring to Demographica," says Moss.
Humphreys brings with her over 20 years' of broad marketing and communications experience across all aspects of advertising, communications and public affairs — on both the client and agency side and across a range of industries.
She has also sat on the executive committee at one of South Africa's largest and leading full-service digital and direct marketing agencies. The committee headed up integrated insights and an intelligence hub responsible for delivering strategy for a range of brands.
Humphreys says she is looking forward to bringing her experience in creative, strategy and (most recently) in business consulting, into this new role.
"I'm excited about working [together] with the Demographica team to find the signature for our offering and putting a quality stamp onto the work we provide for clients as a result of it," she says.
"The major difference comes in where there is a combination of anthropology, strategy and creative, coupled with leading marketing technology, and how we bring it all together — now that's where the true magic for clients will lie," Humphreys concludes.
For more information, visit www.demographica.co.za
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