masterclasses will have morning sessions from 10:00 to 13:00 and afternoon sessions from 14:00 to 17:00.
"Creativity has an incredible power to transform society," says Loeries
CEO Andrew Human. "Advertising and brand communication inform opinions and create impressions, and the reality we present has massive repercussions."
Topics for the 2019 Loeries
masterclasses have been chosen with the aim to elevate the creative and brand communications industries to equip marketers and agencies to be leaders in society, to upend negative stereotypes, to be visionary, and ultimately, to tell better stories.
The masterclasses are R430 each with the following topics and panel of speakers: 1. The panel for 'Advertising Leading Society' includes:
- Anne Githuku-Shongwe, representative UN Women South Africa, Multi-Country Office
- Sphelele Mjadu, Unilever Personal Care, senior public relations manager for Africa (Dove)
Advertising is a powerful tool for all business. It is also a driver for the way women are viewed in society.
The Unstereotype Alliance, convened by UN Women, seeks to eradicate harmful gender-based stereotypes in all media and advertising content, and will be discussing the topic together with Dove — a brand committed to inclusive representation in the media. Its project '#ShowUs' has been hugely successful in assisting women to see themselves represented and celebrated. 2. The panel for 'Telling Better South African Stories' includes:
- Mathe Okaba, CEO of the Association for Communication and Advertising (ACA)
- Suhana Gordhan, creative director FCB
- Loyiso Bala, channel director TBN Africa
- Yaron Assabi, founder and director, Digital Solutions Group
- Shani Kay, managing director, Regency Global
Brand South Africa is encouraging others to share their stories in this interactive forum so that they can identify inspiring stories that must be told, and explore ways to tell them for the greater good in the world. 3. The panel for 'What Do CMOs Really Need From Their Agency?' includes:
- Journalist Joanne Joseph will lead a discussion with Sydney Mbhele, CMO of Sanlam
- Andre Steyn, CMO, Builders
- Khensani Nobanda, CMO, Nedbank
- Katherine Madley, brand and customer director, MassDiscounters
CMOs from four of South Africa's leading corporations will discuss the merits of insourcing agencies, outsourcing agencies, how many agencies should be used and reveal what they really think of the agency model today, as well as for the future. They will also explain what they are measured on and what boards expect. 4. The panel for 'The Best Way To Build A Brand Is Not To Try' includes:
- Deirdre King, GM brand Experience,
- Nando’s in conversation with Tracy-Lee Lynch,
- Nando’s creative director with Malibongwe Tyilo,
- Clout magazine editor and Thabiso Mjo, designer at MashT Design Studios
Lessons from Nando's on authentic brand-building will aim to look into the realms of authenticity and creativity. The panel will discuss how brands can strive to create their own 'fire and soul' to keep them motivated, to give them an edge and to keep their ears tuned into their people. 5. The panel for 'Rock Your Profile Speaker' includes:
- Stewart Samkange, LinkedIn enterprise relationship manager for Team Africa
Samkange will speak about how one can connect to opportunity using the LinkedIn platform. Samkange will demonstrate how to optimise one's LinkedIn profile and story, what is important on a LinkedIn profile, how to build thought leadership through one’s voice on LinkedIn, how to gain knowledge and insights on the platform as well as best practices. 6. The panel for 'Core Competence As A Route To Building An Authentic USP Speaker' includes:
- Allon Raiz, founder and CEO of Raizorp
According to Raiz, many entrepreneurs know that they need to create a USP but don't know how to build an authentic USP. Raiz will discuss steps to create a lasting USP that will differentiate one in the market. 7. The panel for 'Shared Value — A Link Between Profit And Purpose' includes:
- Abey Mokgwatsane, managing executive, Vodacom: brand and communications
- Adelaide McKelvey, former group sales and marketing director, JCDecaux
- Michele O'Hara, honours and postgraduate diploma programmes Vega School of Brand Leadership
- Tiekie Barnard, CEO and founder, Shared Value Africa initiative
Vodacom invites corporates to both create economic value and value for society, and will be encouraging brand leaders in the corporate and creative spaces to share their ideas on how we can all collectively use business know-how and services to change customers' lives for a better future.
To book tickets for Creative Week (and the masterClasses), go to www.loeries.com
For more information, visit www.loeries.com
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