The partnership will allow the BMW and MINI brand to pivot towards the future with an agency that is, according to BMW, 'sufficiently proficient in ATL as it is in digital, social and direct — leaving no need to compromise on any part of the mix.' 

"The effect of adding a powerhouse like BMW group South Africa to our stable is incalculable in terms of the energy it releases within the agency," says Haydn Townsend, group CEO of Wunderman Thompson.

"This is not only because of its global iconic status, but also because its brands match our vision. This is a company that is constantly reinventing its brands and taking the future head-on," Townsend adds.

"This could just as easily be me talking about us. This is one of those times I am delighted that 'you are judged by the company you keep'," Townsend concludes.

For more information, visit You can also follow Wunderman South Africa on Facebook or on Twitter.