34° will remain a standalone brand to continue growing its business while at the same time integrating and collaborating with the other specialist teams under the King James Group.
"We are extremely excited about this partnership and the incredible value the agency's capabilities will enable us to deliver as part of the group's now further diversified offering — both here in South Africa and into the continent," says James Barty, CEO at the King James Group.
"We have already started collaborating on a number of opportunities with a couple of joint ventures on the continent already underway. Watch this space," Barty adds.
"We've long admired King James from afar and what they've achieved as an independent agency from a business and culture perspective," says Andy Sutcliffe, CEO at 34°.
"We've had a number of approaches over the years from the network agencies and now feel our business is at the stage where the growth advantages and skills King James can add to our mix, specifically their digital and data offerings coupled with our similar cultures, made it a simple decision to make," Sutcliffe concludes.
For more information, visit
www.kingjames.co.za or
www.34.co.za.