"To achieve this, we're rebuilding [The Crazy Store's] website, re-invigorating its social presence and running geo-targeted media campaigns to push shoppers into the stores," says Charlie Stewart, CEO of Rogerwilco.
"We're delighted to have won The Crazy Store business, as it came off the back of a pitch that showcased our creative abilities," he adds.
Rena Engelbrecht, head of marketing at The Crazy Store, says, "The strategic insights that Rogerwilco took us through during the pitch were spot on. They demonstrated a deep understanding of our business and of our customers while showing us how great creativity can be married to technology to drive shoppers into our stores."
The Crazy Store has over 375 stores in South Africa, Botswana and Namibia. "Our business is expanding rapidly and our digital marketing needs to keep up [with that] pace to help us convert customers from online browsing to in-store shopping," concludes Engelbrecht.
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