Warner Music South Africa represents international artists such as Coldplay, Ed Sheeran, David Guetta and Michael Bublé. Warner Music South Africa's local artists include Locnville, Mango Groove and Zahara.

As the local affiliate of Warner Music Group, the company manages the artistic development, marketing and distribution of Warner Music's artists in South Africa, as well as artists throughout Africa. Warner Music South Africa aims to help uplift local artists and develop their careers and talents.

"Warner has embraced digital media in a rapidly shifting environment and has seen great success in how they market their artists. We're thrilled to be partnering with them on this journey and to add value to their already-significant successes," says Jacques du Bruyn, MD and co-founder of Flume.

Flume will be providing Warner Music with a range of digital marketing services, including creative strategy, social media content production and media buying. Flume has commenced the partnership with its involvement in the promotion of Ed Sheeran's international album launch.

For more information, visit www.flume.co.za. You can also follow Flume Digital Marketing and PR on Facebook, Twitter or on Instagram.