Too many brands have chosen the wrong influencers to promote their brands to the wrong audience (Think back to the whole Pepsi and Kendall Jenner saga ...).

This will tarnish the trust that the influencer's followers have gained — and this will mean a huge loss of potential customers for your brand.

With that in mind, check out our infographic to make sure that you choose the right influencer:  

What do you think you should look for when choosing a brand influencer? Let us know in the comments section below.

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Looking for other ways to improve your brand's social media strategy? Check out these 10 steps to the perfect social media marketing strategy.